Digital Marketing Campaigns Dataset preview Free

Digital Marketing Campaigns Dataset

Marketing Intermediate CSVXLSX
CategoryMarketing
DifficultyIntermediate
Rows24K (24,000)
Columns8
File Size3.9 MB
FormatsCSV, XLSX
LicenseFree for commercial & personal use
Downloads11,270+
Last Updated8 Jul 2026
CreatorDataVix

About this dataset

The Digital Marketing Campaigns Dataset tracks performance across channels (Google, Meta, Email, Influencer) with spend, impressions, clicks, conversions and revenue by campaign and day. It’s the go-to for marketing analytics: compute CTR, CPC, CPA and ROAS, compare channel efficiency, analyse funnel drop-off and build a marketing performance dashboard.

#marketing#ads#roas#funnel#campaigns

Dataset Contents

The tables included in this dataset and what each one holds.

TableDescriptionRows
Campaigns Campaign master with channel, objective and budget. 320
DailyPerformance Daily spend, impressions, clicks and conversions. 24K
Conversions Conversion events with revenue and attribution. 41K

Columns Included

Key columns with their datatypes and meaning.

ColumnDatatypeDescription
campaign_id VARCHAR Unique campaign identifier.
channel VARCHAR Google, Meta, Email, Influencer…
date DATE Performance date.
spend DECIMAL Amount spent that day.
impressions INT Ad impressions served.
clicks INT Clicks received.
conversions INT Conversions attributed.
revenue DECIMAL Revenue attributed to the campaign.

Skills You Can Practice

Power BI Dashboard
Excel Analysis
SQL Queries
Python Pandas
Data Cleaning
KPIs
ROAS Analysis
Funnel Analysis
Channel Attribution
Marketing Analytics

Recommended Projects

01 Marketing Performance Dashboard
02 ROAS by Channel
03 Funnel Drop-off Report
04 Campaign Efficiency
05 CPA Trend Analysis
06 Budget Allocation Model

Preview

Click any image to enlarge.

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Frequently Asked Questions

Is this dataset free to download?
Yes. Every dataset on DataVix is 100% free to download — no signup, no paywall, no hidden cost. Just click “Download Dataset”.
How do I download the files?
Click the green “Download Dataset” button. Your download starts instantly as a single package containing all included file formats (CSV, XLSX).
Can I use this dataset for commercial projects?
Free for commercial & personal use. You’re free to use it in your portfolio, client work, YouTube tutorials, blog posts and courses — attribution to DataVix is appreciated but not required.
Which tools does this dataset work with?
It’s ready for Power BI, Excel, SQL, Python. The CSV/XLSX files import directly into Excel, Power BI, Python (pandas) and any SQL database.
Is this real or synthetic data?
It’s realistic, analysis-ready practice data modelled on real-world business scenarios and cleaned for learning — safe to share publicly with no personal or confidential information.